Government-affiliated cultural and tourism authority in the Gulf region overseeing a long-running international art fair and its associated year-round exhibitions, talks, and educational programming.
Content spread across multiple recurring program strands, including exhibitions, talks, performance, & education, with no unified structure.
Enabled full bilingual parity across public-facing content.
Extended audience engagement beyond event dates while preserving historical editions in an accessible digital archive.
Simplified ongoing updates to exhibitor, curator, and partner information.
Supported a smooth digital transition as the fair evolved into a new international branding partnership.
17 editions across 4 program strands, exhibitions, talks, performance, and education, structured within a single content architecture.
Fair participation scaled from 42 to 142 galleries across its run.
Full bilingual Arabic and English content coverage across the platform.
Dedicated virtual fair extension sustaining engagement beyond physical event dates.
