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Pharmaceuticals

Multi-Cloud Salesforce Platform for Pharmaceutical Commercial Operations

Salesforce-enabled operating platform supporting HCP engagement, commercial operations, and Customer 360 visibility.

Client Profile

Global pharmaceutical manufacturer operating across 165+ countries, supporting healthcare professionals and commercial teams.

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Business Challenge

Fragmented HCP data across the commercial environment
Limited data governance across enterprise customer records
Disconnected commercial engagement workflows
Need for a Customer 360 foundation to support scalable visibility and engagement

Implemented Solution

Salesforce Cloud Enablement

  • Sales, Service, Marketing, Experience, and Data Cloud capabilities supporting enterprise commercial operations
  • IQVIA-integrated Customer 360 platform

CRM Workflow Automation

  • Standardized HCP engagement and commercial workflows
  • Marketing workflows supporting enterprise customer engagement

Reporting, Governance & Support

  • Executive analytics and reporting
  • Governed enterprise data management

Impact

Standardized enterprise HCP engagement and customer data management.

Improved visibility into HCP data and commercial engagement

Reduced duplicate data across the operating environment

Strengthened analytics and reporting confidence

Enabled a more scalable enterprise engagement model

Performance Highlights

5-cloud Salesforce environment supporting global pharmaceutical commercial operations.

Data Cloud-enabled Customer 360 foundation.

IQVIA integration supporting connected HCP data workflows.

Enterprise HCP platform operating across 165+ countries.