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Cybersecurity

Salesforce Commercial Platform for Enterprise Lead Management

Salesforce-enabled commercial platform supporting marketing automation, customer acquisition, and sales lifecycle management.

Client Profile

Global enterprise cybersecurity software provider supporting sales, marketing, and customer success teams.

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Business Challenge

Fragmented lead acquisition workflows
Manual lead qualification and progression
Disconnected sales and marketing execution
Need for a scalable CRM operating model
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Implemented Solution

Salesforce Cloud Enablement

  • Sales, Service, and Experience Cloud capabilities supporting commercial operations
  • Marketo and ZoomInfo integrations

CRM Workflow Automation

  • Automated lead capture, enrichment, routing, and opportunity progression
  • Standardized the lead-to-revenue lifecycle across teams

Reporting, Governance & Support

  • Executive dashboards supporting commercial visibility
  • Continuous platform administration and optimization

Impact

Standardized lead management across sales and marketing operations.

Improved collaboration between marketing and sales teams

Reduced manual effort across lead handling and progression

Strengthened pipeline visibility

Enabled a more scalable commercial operating model

Performance Highlights

Enterprise CRM platform spanning 3 Salesforce clouds, supporting sales, marketing, and customer success teams.

Marketo and ZoomInfo integrations supporting connected lead workflows.

Automated lead enrichment and routing.

Standardized lead-to-revenue lifecycle management.